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項目背景

突破重圍,找到更新穎的品牌概念。


設計理念

洞察愛克林酸奶核心人群,聚焦90后消費者核心關注。將卡通形象與產品口味特征結合進行畫面呈現,趣味的表情與日常語言使整個包裝更加生動,加強了與消費人群溝通;簡約的形象與明快的色調相碰撞,時尚感更強烈,使畫面更加凸顯;手寫體文案,突出產品信息及口味屬性,使整個畫面更統一。






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