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項目背景


吉野家會員上線僅一周年已有500W會員加入并且快速增長。

如何盤活這500W會員,增加消費粘性和對吉野家的喜愛是我們一直在思考的問題。




工作成果


在吉野家會員一周年之時,我們用心打造了一場針對會員的答謝宴。邀請到有一定傳播力和忠實會員,給他們超出預期的滿意-定食和定制禮盒套裝,讓到場的每個人成為吉野家會員的傳播者。用事件營銷和口碑效應打造一場吉野家會員歡宴。


 




 

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