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項目背景

國內乳品消費潛力巨大。目前國內居民人均乳類消費大致30千克,不到世界平均水平的三分之一,市場和崛起的中產階級均需要高端乳制品。



工作成果

紫珊團隊前期通過對產品的深入了解,提煉出“V”的概念,既詮釋了V3型免疫球蛋白IgG的概念,又與牦牛乳這個賣點做了很好的鏈接。并在產品包裝設計中以藍白的結合體現出產自3200米雪域高原的純凈。通過對產品的定位及全方位的整合傳播,讓消費者更清晰的認知到藍逸產品的核心利益點,助力銷售。



 

 

 

 

 

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